Persuasion

PERSUASION

To write effective proposals, you need to understand persuasive techniques. First, establish agreement about the problem. What is the problem? State this clearly, your reader must first understand the problem before you recommend your solution.

Then, propose a plan. What is the solution? Make sure you state your ideas confidently. Be convincing. You must vary your choice of adjectives to describe your house or robot. Some useful words you should incorporate into your writing are:

• precise
• detailed
• exact
• accurate
• meticulous
• verifiable
• valid
• sound
• solid
• substantial
• fast
• reliable
• dependable
• predictable
• confident
• secure
• reassuring
• positive
• definite

Language like this will bolster your argument and persuade your reader to choose your company.

Make sure you outline the benefits of your plan. Anticipate opposing arguments and answer them in your letter. In a written proposal, you do not have the luxury of a face-to-face interaction. You must make an educated guess about the questions your reader might have and answer them in your work.

Remember, persuasion is not manipulation. It is the development of a credible, logical argument.

Consider:

1. The needs of your readers,
2. Your credibility,
3. The logic of your argument.

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